Prepared For
Zelena Medicine · Basalt, CO
Confidential Growth Proposal · July 17, 2026

Your AI Marketing Department
Powered by Bonsai Brain EOS

Mishe Skenderova built eighteen years of real clinical credibility — an oncology-trained acupuncturist, a survivor, and a practitioner in three clinical niches no other practice in the Roaring Fork Valley owns. This proposal is about making that authority visible: to patients, to Google, and to the AI engines they're already asking.

Schedule Strategy Call View Packages ↓
44/100
Foundation Score Today
0
Third-Party Reviews Found
1
Schema Type on the Site
3/10
AI Search Readiness
Bonsai Marketing Company · Santa Rosa, CA · 707-593-7539 Confidential — Prepared Exclusively for Zelena Medicine July 17, 2026
What's Inside

A Plan Built for Zelena Medicine

Not a generic marketing package — a plan grounded in what we actually found on zelenamedicine.com and in the Roaring Fork Valley market.

01
Executive Summary
Why healthcare marketing has changed — and what it means for Zelena.
02
Our Approach
Human strategy, AI execution — how Bonsai Brain EOS works day to day.
03
Investment & Packages
Three month-to-month tiers built to grow with the practice.
04
Package Comparison
Exactly what's included at each level, side by side.
05
Why Bonsai
Built for Google — and for the AI engines patients ask next.
06
90-Day Roadmap
Foundation, Optimization, Growth — phase by phase.
Executive Summary

Healthcare Marketing
Has Changed

Patients don't start on your homepage anymore. They start with a Google AI Overview, a question typed into ChatGPT, or a five-second scan of your Google Business Profile — and if you're not legible there, you don't exist to them yet. For a practice like Zelena Medicine, where the clinical substance is real, the gap isn't the work. It's the visibility layer around it.

A review of zelenamedicine.com found zero third-party reviews anywhere, no Google Business Profile surfaced, and exactly one schema type on the entire site — meaning Google, and every AI engine reading it, has almost nothing machine-readable to work from. Success today isn't having a website. It's becoming the most trusted, most citable digital authority in your local market — for Google, for AI Search, and for the patient deciding who to call.

The Opportunity

Zero reviews, no Google Business Profile, and one schema type on the whole site — the fastest, cheapest wins in local healthcare marketing are still sitting untouched.

The Strategy

Search Atlas and OTTO automation carry the technical layer. Bonsai Brain adds AI-powered strategy and content, so nothing waits on a slow manual process.

The Outcome

A practice that isn't just online, but citable — the name Google Maps, AI Overviews, and ChatGPT surface when someone nearby asks who treats this.

Your AI Marketing Department

We Don't Replace You.
We Amplify You.

Bonsai Marketing runs on Bonsai Brain EOS — our operating system for combining human strategy with AI execution. For Zelena Medicine, that means one thing in practice: marketing comes off Mishe's plate, so her time goes back to patient care.

Human Strategy, AI Execution
Every recommendation starts with a strategist, not a script. AI handles the repetitive work — content drafts, technical monitoring, keyword tracking — so people spend their time on judgment calls.
We Amplify. We Don't Replace.
Mishe's clinical judgment, patient relationships, and voice stay hers. We build the visibility and infrastructure around it — never the other way around.
Marketing Off Your Plate
You didn't become a clinician to manage schema markup and citation cleanup. That's ours to carry — so you can focus on the patient in the room.
Partnership, Not Vendor
Month-to-month, transparent reporting, and a direct line to the people doing the work. No lock-in contracts, no black box.
"The goal isn't more traffic. It's becoming the answer — on Google, on Maps, and in the AI engines patients are already asking."
Bonsai Marketing Company
Bonsai Marketing Co.
Growth by Design · Santa Rosa, CA
44→76
Foundation Score / 100 (12-mo. target)
3→8
AI Search Readiness / 10
0→10+
Reviews (60-day target)
Investment & Packages

Three Ways to Grow,
One System Underneath

Month-to-month. No lock-in contracts. Every tier runs on the same Search Atlas + Bonsai Brain foundation — the difference is how much comes off your plate.

Bonsai Foundation
The perfect partnership for practices that want to take control of their marketing with expert guidance.
$500
per month
50% Bonsai · 50% Client
  • Full Search Atlas platform — OTTO SEO automation, keyword tracking, AI SEO recommendations
  • Site health & technical monitoring
  • Squarespace site connection, technical + content optimization
  • Google Business Profile creation & claim, basic optimization
  • Bonsai Brain connection — AI recommendations & content assistance
  • Light Command Center — website performance, visibility, keyword movement, tasks
  • Monthly strategy session — hands-on training on Search Atlas & AI workflows
"We build the foundation together."
Start the Foundation
Best Value
Bonsai Growth
Everything in Foundation, plus hands-on implementation across SEO, local, and reputation.
$750
per month
75% Bonsai · 25% Client
  • Everything in Bonsai Foundation
  • Regular SEO management & content optimization
  • Ongoing Google Business Profile optimization & review strategy
  • Citation cleanup & local authority building
  • AI content planning & landing page recommendations
  • Ongoing website improvements & marketing consulting
  • Google Ads management & optimization — you own the budget, we run it
"We run your marketing. You run your practice."
Start Growing →
Bonsai Evergreen Partner
Your complete outsourced marketing department — full execution across every channel.
$1,000
per month
95% Bonsai · 5% Client
  • Everything in Bonsai Growth
  • Full SEO + AI Search (GEO) optimization
  • Website & Squarespace management, monthly landing pages
  • Full Google Business Profile management & review campaigns
  • AI content production & reputation management
  • Competitor monitoring & conversion optimization
  • Full Search Atlas & Bonsai Brain management, monthly strategy & reporting
"We become your marketing team so you can focus on helping patients."
Go Full Partnership

No setup fees. No long-term lock-in. Month-to-month, cancel anytime after the first 90 days. Upgrade tiers whenever the practice is ready.

Questions? Call Bryan directly at 707-593-7539 — no sales script, just a real conversation about what Zelena Medicine needs.

Package Comparison

Exactly What's Included,
Side by Side

Every tier includes the full Search Atlas + Bonsai Brain foundation. What changes is depth of execution and how much comes off your plate.

Included Foundation Growth Evergreen Partner
Search Atlas Platform (OTTO, keywords, AI SEO)✓✓✓ Full management
Bonsai Brain Connection✓✓✓ Full optimization
Command Center DashboardLightFullFull + reporting
Website OptimizationBasic recsOngoingFull management
Squarespace SupportConnect & auditOngoing updatesMonthly landing pages
Technical SEO✓✓✓
Content StrategyGuidancePlanningFull production
GBP OptimizationClaim & Basic SetupOngoing Optimization✓ Full management
Ad Management (Google Ads)—✓✓
Reputation Management—Review strategyFull campaigns
Monthly Strategy Meetings✓✓✓ + on-demand
ReportingBasicMonthlyFull analytics
Marketing Department SupportGuided (50/50)Managed (75/25)Full Outsource (95/5)
Why Bonsai

Traditional Agencies React.
Bonsai Predicts.

Most SEO still chases rankings on Google alone. We build for where the next search actually happens — Google, Google AI Overviews, ChatGPT, Gemini, Perplexity, and whatever comes after them.

Beyond Rankings
Traditional SEO chases blue links. We build the entity — the schema, citations, and structured data — that makes Zelena Medicine the answer an AI engine gives, not just a link it might show.
Built for AI Search
Zelena's site already allows AI crawlers in — GPTBot, ClaudeBot, and Google-Extended aren't blocked. The gap isn't access, it's legibility. We close that gap with a full schema and entity graph.
Local-First, Condition-Specific
The Roaring Fork Valley is small and specific. We don't run generic "acupuncture near me" campaigns — we build around the exact clinical niches only Zelena owns: cancer support, neuropathy, and pelvic health.
No Guesswork
Every recommendation traces back to real data — Search Atlas keyword research, a documented site audit, and named local competitors. Not a template pitch.
"The practices that win the next decade of search won't be the ones with the prettiest website. They'll be the ones an AI engine trusts enough to recommend."
Bonsai Marketing Company
Bonsai Marketing Co.
Growth by Design · Santa Rosa, CA
5
Search Surfaces We Optimize For
0
Local Competitors Owning These Niches
90d
To a Fully Legible Entity
90-Day Roadmap

Execution in Three Phases

Grounded in the July 2026 site & market audit — every step below addresses a specific, verified gap.

Phase 1 · Days 1–30
Foundation
Connect Search Atlas and the Squarespace site, wire up analytics, stand up the Command Center, create and verify the Google Business Profile, and deploy the medical schema graph — the technical groundwork that makes the site fully readable.
GBP Setup Schema Deployment Analytics & Audit
Phase 2 · Days 31–60
Optimization
Launch the review engine from zero, clean up stale citations (including the outdated 2015 Denver-metro listing still surfacing today), optimize the Google Business Profile, and strengthen local authority — the proof layer that makes Mishe's clinical reputation verifiable.
Review Engine Citation Cleanup Local SEO
Phase 3 · Days 61–90
Growth
Expand into patient acquisition — deeper condition-authority content on cancer support, neuropathy, and pelvic health, conversion optimization, booking-friction fixes, marketing automation, and full monthly reporting.
Patient Acquisition Automation Reporting
90-Day Success Targets
Google Business ProfileLive & Verified
Medical Schema GraphFully Deployed
Third-Party Reviews5–10 Live
Foundation Score44 → 65+/100
AI Search Readiness3/10 → 7/10
Stale CitationsFully Retired

Our commitment: we won't promise a patient count — healthcare marketing outcomes vary by referral mix, calendar capacity, and season. What we will commit to: a fully legible entity, a live review engine, and monthly reporting you can actually read, on the 90-day timeline above.

Ready to Become the Trusted Answer in the Valley?

Mishe already built the hardest part — eighteen years of real clinical expertise. Let's make sure Google, Maps, and every AI engine patients ask can actually see it.

Call 707-593-7539 Now Schedule Discovery Call Send a Message
26 Yrs
Combined Search Expertise
M2M
No Lock-In Contracts
Direct
Line to Bryan, No Sales Script